What is Vitae? The Vitae Caring Foundation is a not-for-profit, tax deductible organization, focused on educating about the value and sanctity of human life and restoring this value as a core belief in the American culture. The key focus of the Vitae strategy is to use mass media, namely television and radio, as the venue of choice for airing educational messages (commercials). These mass media messages are intended to: First, encourage internal reflection and value formation when strategically placed during the T.V. programming viewed by a target audience, defined as women of child-bearing age and second, to assist women, troubled by an untimely pregnancy, find loving assistance in their community. Vitae believes in the power of the message. Educational messages that are respectful, helpful, and encourage dialogue in a non-threatening manner, have become the hallmark of the Vitae success.
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